Public Affairs Representative
A public affairs representative acts as a spokesperson for a company. In the water sector, public affairs representatives interact with residential and business customers, public officials, and government regulators. The give tours, speaking engagements, and school presentations, and they provide information to the media. The responsibilities of the public affairs office include:
- maintaining public outreach and community education to promote the agency’s goals, such as water conservation and water quality protection;
- developing promotional and educational materials and public-service announcements about water issues;
- developing a relationship with print and broadcast media;
- contacting the media regarding water main breaks, new construction projects, wastewater spills, testing results, or future planning and significant system improvements;
- responding to media requests for information about the water supply, water quality, the cost of water, and other issues; and
- maintaining a flow of information between departments and employees.
Education: Four-year degree in public relations, public administration, communications, telecommunications, journalism, or related field
Certificates, licenses: No
Entry-level opportunities: Internships are a must
Desirable traits and skills: Strong speaking and written skills; ability to analyze complex information and “think on your feet”
For more information:
Public Relations Society of America, Inc.
33 Irving Place
New York, NY 10003-2376